”With the new Mercedes-Maybach S-Class, we are emphasising the progressive, modern approach of an exclusive product portfolio in what is the 100th anniversary year for Mercedes-Maybach automobiles,” says Dirk Fetzer, head of Mercedes-Maybach product management.
“As they did then, today’s customers have high expectations of their exclusivity and individuality, elegant design and first-class standard of finish, all based on the very latest technology. Especially with respect to comfort, safety and design, the new Mercedes-Maybach S-Class has unique selling features in the hotly contested luxury segment” says Dirk Fetzer.
The original company was founded in 1909 by Wilhelm Maybach and his son. Originally as a subsidiary of Luftschiffbau Zeppelin GmbH. In 1960, Maybach was acquired by Daimler-Benz. The name returned as a standalone ultra-luxury car brand in 2002. Sharing significant components with Mercedes-Benz cars.
After slow sales, Maybach ceased to be a standalone brand by 2013. And it became in 2015 a sub-brand of Mercedes-Benz. Which is owned by Daimler AG. Daimler produces an ultra-luxury edition of the Mercedes-Benz S-Class and Mercedes-Benz GLS-Class under the Mercedes-Maybach name.
Wilhelm Maybach was technical director of the Daimler-Motoren-Gesellschaft (DMG) until he left in 1907. On 23 March 1909, he founded the new company, Luftfahrzeug-Motorenbau GmbH (literally “Aircraft Engine Building Company”), with his son Karl Maybach as director.
Maybach During The World War
In 1912, they renamed it to Maybach-Motorenbau GmbH (“Maybach Engine Construction Company”). The company originally developed and manufactured diesel and petrol engines for Zeppelins, and then rail cars. Its Maybach Mb.IVa was used in aircraft and airships of World War I.
During the Second World War, Maybach produced the engines for most of Nazi Germany’s tanks and half-tracks. These included almost all the production tank engines through Panzer I, II, III, IV and V, the Tiger I and II (Maybach HL230) and other heavy tanks.
The Revival Of Maybach
In November 2014, Daimler announced the revival of the Maybach name as a sub-brand of the Mercedes-Benz S-Class (W222), positioned as an upscale version akin to the more sporty Mercedes-AMG sub-brand.
In anticipation of its April 2015 launch, the flagship Maybach S600 was unveiled at car shows in Los Angeles, United States, and Guangzhou, China, and the production model at the 2015 Geneva Motor Show. During the facelift, the S 500 and S 550 were redesignated S 560 and the flagship was renamed S 650.
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